The thing to remember is that
SEO
isn't a magic bullet. It's important, but no one knows the exact
algorithms the SEs use, and each one is different so all you can do is
optimize the best you can. There happens to be a few things that you
should just always do whenever you make a new website. Don't stress
over every little thing, just make sure you are doing it, this should
just become kind of automatic for you.
Make sure you fill in your meta tags with a
good title, description, and the right keywords. I personally don't
think the keywords meta-tag is nearly as important as everyone else on
here does, but it gives me a way to organize my keywords list for me to
reference. When you start having many different websites, it's good to
include whatever notes to yourself you can. When you come back to work
on an older site you might not remember eveything you were thinking
before. The metatags help you remember your site info as much as it
helps the SE figure it out. A good rule of thumb is that anything that
won't hurt you for
SEO
and might help, you should use and use correctly. Definately use the
title meta-tag, try to include keywords in the title. Definately use
the description meta-tag, google will normally use this for the summary
it displays in the listing. It isn't used for indexing so write it for
humans, this is what gets people to click on your link when they see it
in the SERP. Don't use the same metatags for every page on your site.
Take the time to make them be specific to each page.
Create good content. Make sure you have some
decent content. Content is what the internet was invented for. If you
have unique and quality content, then all the
seo
and backlinking you're doing is just to get the ball rolling. Give them
what they want, show them where it is, and they'll start coming. If
it's good enough then it'll eventually start building on its own
naturally because people like what they found. That's the idea anyway.
So whenever possible use the best page design and the best content
possible. Avoid duplicate content between different pages on your site,
the SE will most likely penalize your site for that.
Remember, your content isn't just something to get google to like your
site, it is the whole point of your site. The content and how you
structure it is what will make visitors do what you want when they get
there. If it's crap they'll just leave, and 99% of them won't leave by
clicking on your adsense or affilliate link, they'll just close the
window or use the back button. (yes, of course if your doing blackhat
stuff you can make the browser go where you want, but that's for a
different discussion.)
Include your keywords. Structure your
content correctly, make a few title headers in the content that include
keywords (use header tags h1, h2, etc.), try to have a keyword density
around 2% in your content, and maybe 4% for the whole page including the
metatags, alt tags, anchors, etc.
Be sure that your .htaccess is set up correctly.
Decide on which way you want your url to be and stick with it. If you
decide to use www then always use it like that in your links, don't use
both. I usually set up a 301 for all www requests to redirect to
non-www urls. If you don't set that up then every single page on your
site can appear to google as having at least one duplicate. If that's
the only thing wrong on your site it isn't going to kill you, but it's
so easy to fix. If you don't know how to set up a redirect in your
.htaccess file then just do a search, there are many other threads
explaining it. Check google if you can't find it here. Also, .htaccess
only apples if your on an Apache server, Windows servers do it a little
differently, if that applies to you then just search google to find
out how to do it. If your consitent in your linking, then the only time
the redirect will come into play is if you get natural backlinks that
you have no control over. You should also specify which you prefer, www
or not-www in google tools if you use it. (If you don't then you really
should, I recommend you set yourself up an account for webmaster tools
and analytics.)
Make a robots.txt file and I like to include
a favicon because without them the robots will trigger file not found
errors on your server. Be sure to configure your robots.txt correctly.
Make a custom 404 page. If your site has more than just a couple of
pages then also create a sitemap.xml file. It's not a bad idea to just
create a sitemap anyway no matter what, it lets you define the structure
of your site to the crawlers. Just search google if you don't know how
to do any of that, it's very basic and you can find exact instructions
within a minute when you do a search.
Other than that there isn't a lot more you can do for on-site
SEO. When people ask about
SEO they're always thinking of on-site
SEO, but thats the easy and quick part. Just do it and get on with it.
Everything else is off-site SEO and involves building backlinks and promotion.
This is where you need to focus your efforts. This is where the magic bullet is, if there really is one.
Social Bookmarks, Directory Submissions, Profile Links, and Blog
Comments are really the easiest place to start getting backlinks. It's
not a bad idea to purchase these links from a service. They are easy to
make, but to do it right they really need to be posted from many
different accounts and ip adresses. A good idea when your starting is
to do it yourself a little bit to see how it works, then purchase larger
quantities from a service. You want to get a lot of links, but you
don't want to over do it. Building to fast can look unnatural, just do
some searches and read up on it a little more. How many and how fast is
a judgement call you have to make. hold off on more complex
linkbuilding until you have a little more experience. Linkwheels and
other link structures can be very powerful, but can also hurt your site a
lot if not done correctly.
Whenever possible include keyword anchors
and title or alt tags on your backlinks. Don't always use the same
anchors, vary it up a little, use 3 or 4 different keywords and even do a
few with some non keyword anchors. You are trying to look as though a
lot of different real people have taken a liking to your site, if it
were natural then all links wouldn't be exactly the same, so you want to
simulate that same type of randomness. Backlinking strategies are all
about simulating the natural events that happen as a site grows in
popularity. If you can do it successfully then the SE's will give you
good position in the listings, and then hopefully what you are
simulating can become reality. The point of all of it is to get
traffic.
Change up your anchor text. The idea of
backlinking is to simulate that masses of people are becoming interested
in your site. It should have some amount of randomness to it in order
to look natural. I've seen a few made up stats on what's best, but I
think a good rule of thumb is maybe about 45% primary keywords, 35%
secondary keywords, and about 15% random unrelated like Click Here, and
then about 5% just the url. The exact percentage isn't dramatically
important, it just needs to seem like the linking is natural.
Create relevant articles containing your
keywords, include backlinks using keyword anchors, and submit to article
directories. Article directories are mostly authority sites and your
article becomes a relevant backlink to your site. Then create profiles
and accounts on blogs, social networking sites, forums etc. Include a
link to your website whenever you do that and each one of those become
backlinks as well.
Thats the end of it. Well kinda.
Go back and watch your stats to see what keywords are getting the most
traffic to your site, analyze the data a little bit and if you need to,
remove or add keywords to your content and tags, and adjust the
anchors your using in your backlinks.
Continue building links. Remember you're
trying to artificially create the appearance to the SE that your site is
popular. When that happens naturally, people are always adding new
links to your site. Since you are trying to look natural you have to do
the same thing. Linkbuilding never stops completely.
OK, there you go. That's that basics of SEO. Everything else is about fine tuning, and has to be looked at for each individual situation.
If you have any more questions, before you start PMing anyone just read through the threads in the White Hat
SEO section, and do some searching on google. You can find some really good information from some much smarter people than me.
If there are any
SEO gurus that want to expand on this or if you see any errors you think should be discussed, please add your input.
Hope this can help some of you.
